The Fitprime Manifesto

fitprime manifesto

Our mission is to have a positive impact on the mental and physical well-being of all workers and society at large.

This means shining a spotlight on the importance of having healthy and virtuous habits.

It means creating value for people by offering real benefits that improve the quality of life.

It means having awareness of the right prevention that contributes to health improvement.

It means contributing to the creation of fulfilling jobs that push people to become their best selves and help companies thrive.

And it means being a positive role model that inspires people to always do better and take care of themselves both inside and outside the office.

At Fitprime, we are guided by corporate values that define our culture

Being Responsible

We pursue an important mission: to make people live better and longer. We feel the responsibility to have a lasting impact on individuals and companies, to help shape a better world. We are aware that the future will be better thanks to healthy, balanced, and happy people.


When others say 'no', we say 'how', with humility. One of our superpowers is the confidence to always find solutions to daily challenges, a belief that permeates not only our mindset but is carried through every new idea and every flow, process, and team in the company.

Being Passionate

We truly want to make a difference in the lives of all, individuals and companies alike. This passion gives us the strength to be innovative, engaging, to find hidden solutions and energy. It is the beating heart of what we do, fueling our mission every day.


We love to act by seeking effectiveness. We experiment courageously, are open to continuous improvement and growth, adapting to the responses that emerge from the context and experience.

Making System

Lasting changes need to make system. We intertwine services and realities to achieve a tangible impact on the well-being of people who are at the center of Fitprime's culture. In the company, we prefer a horizontal structure because we believe in collaboration, listening, contamination, and trust. Uniting forces and perspectives is the secret to being impactful.

Making Sustainable Choices

Every decision is a step towards the future, making sustainable choices is the key to making it healthy and lasting. We balance corporate growth with the sustainability of the business, while at the same time guiding our customers in adopting healthy and virtuous behaviors for their resources through our services, making them easily accessible.

Would you like to be a part of it?

If you want to join our mission to change the world and the way people approach wellness, let us hear your voice.

Receive a monthly email with Wellbeing news and trends

© 2016-24 | Checkmoov s.r.l.

P.I. 13755581009 - R.E.A. 1470409 - Viale di Villa Massimo 39, 00161 Roma

Unione Europea - Fondo europeo di sviluppo regionaleMinistero dello sviluppo economicoPon ricerca e innovazioneCertificazione Iso